Bozell Worldwide is a branch of True North Communications, the 6th-largest public relations and advertising entity in the world. They serve clients like Chrysler, The New York Times, and Bristol-Myers Squibb. The company’s most famous campaign is the one that put “milk mustaches” on everyone from Florence Griffith Joyner to Billy Ray Cyrus. Bozell Worldwide’s existing 30,000 sq.ft. office divided up into dismal cubicles that had insufficient meeting and conferencing areas. In addition, the reception area was small, old and out of date. They needed a new open office layout to increase communication within the company. They also needed to reflect the changing technology and work styles that would keep them current with their client base.
Guy Kohn designed new spaces while working with Kapell and Kostow Architects. As a result, it opened up the formerly dark and crowded Reception Area by introducing new floating ceilings, angled walls of different heights, materials, flooring, video monitors and bright colors to add a sense of whimsy upon entering the space. Two new conference rooms and their adjoining breakout lounge areas flowed naturally from the main reception/seating area. These conference rooms incorporated the latest in video technology and teleconferencing equipment and showed flexibility in the design. The entire work suite was conceived as a multi-function area. As a result, 5 or 6 meetings can now be going on at the same time.